My first article for Inspired Startups published in May 2015 was entitled ‘What Enterprise Ireland are looking for in a CSF Application’. This follow up post will focus on an increasingly important part of your Stage 1 application for Competitive Start Fund - the video pitch which is worth 25% of the available marks."

"I don’t believe customers buy products because the company represents a good cause - this can depend on the product, however for example one of our partners when I first approached her, began by acknowledging the important work we are doing, however followed up by saying bottom line is we have to see the benefit for us if we’re going to invest."