"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."

"It’s definitely a challenge managing two startups. But our trick is to not make them mutually exclusive (i.e. we are using development resources from Digital Purpose to build Shareneeds). In addition, both startups share many similar values since the people behind both are the same. I would also recommend practicing patience and perseverance."

"If I could go back I would launch even faster and even leaner with something much more basic than what we did... What we learned is that to get the viral growth its important to incentivise people to share content."