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Scarlet Merrill

Scarlet Merrill is Managing Director of Engage (engagecontent.ie), a Dublin-based company that specialises in content production and content management. She helps businesses to build sustainable marketing strategies that create positive online experiences for customers - raising awareness and inspiring transactions. She has worked with lots of startups and is the editor of Enterprise Ireland's New Frontiers website.
As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!