"The best people need to be appropriately incentivised. I believe every employee should have share options so they think like an equity owner / shareholder. I set aside 20% of the original issued share capital for share options to give to employees and advisors."

"I don’t believe customers buy products because the company represents a good cause - this can depend on the product, however for example one of our partners when I first approached her, began by acknowledging the important work we are doing, however followed up by saying bottom line is we have to see the benefit for us if we’re going to invest."

"At the moment there is no mobile-first food ordering company that connects people with the best restaurants in Dublin and lets them order in two taps. Every design decision was made to streamline the process because people are busy and their time is their most valuable asset - anything that gives people back their time is very valuable."

"We strive towards freedom and self-determination and I feel that entrepreneurship is the path to achieving that end goal. At this early stage, that path is hard to see amongst the bushes of doubt and the brambles of uncertainty. However, even in that dark place being able to walk that path is a wonderful feeling and I’m enjoying the experience."

"One of the things I have learnt is not to overthink too much and just go for it. The more exposure you can create the better, more contact points and engagements mean more potential for cross pollination or meeting a person that is genuinely going to make a difference to your company."

"Word of mouth is probably our strongest growth channel. We recently did a Net Promoter Score survey. The NPS is a simple question: "How likely are you to recommend Bullet to someone?" We scored 75 for the first couple of weeks which now hovers around 68. That's a higher recommendation than Apple's iPhone, and we're an accounting product!"

"Team is so important. It goes without saying, in work or in life, surround yourself with people who lift you up. It doesn’t matter if it’s a costume team or a software team. I must work with people who love what they do, are fired up about it. I like it when the people around me hold me to a very high standard. I surround myself with the best."