"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."

"The best gamification strategy is to really understand your customers, and have a good analysis of what is a key value for them. It is important, especially in a longterm gamification, to realise that most gamified solutions are dynamic systems that require updating, and are honed and refined over time - similar to mobile app development."

"If I could go back I would launch even faster and even leaner with something much more basic than what we did... What we learned is that to get the viral growth its important to incentivise people to share content."