"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."

As a startup, you have dedication and enthusiasm in abundance, but funding is in short supply. You decide that content marketing is the most cost-effective way to market your business, and you’re committed to starting a blog. Or are you?

As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!