"What I appreciate is being able to come up with a niche unique use case that makes people's lives better - if you can figure out that one little niche use case and you can build your empire around that niche use case. Don't worry about monetisation, because people will pay if it can enhance their lives and the market will find itself..."

"One key barrier is that people fall in love with solutions rather than problems and they fixate too early on one idea. You can take your time to experiment with different ideas and aspects of an idea. As an entrepreneur your success is that of the people that make up your company solving problems for customers not that you had the right idea."