"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."

"You should try to to pursue the areas that you find interesting. If you know that entrepreneurship is on your horizon, then take some classes with a focus on it. If entrepreneurship is already on your doorstep, then make sure you realize what you are getting yourself into work wise and be prepared to grind."

"The best people need to be appropriately incentivised. I believe every employee should have share options so they think like an equity owner / shareholder. I set aside 20% of the original issued share capital for share options to give to employees and advisors."

"It takes years of hard work and pain to be 'an overnight success'. Your future successes are based on your commitment to your idea, your willingness to get to the goal of your mission, on delivering the maximum of your possibilities at every step up the ladder of your success. Here are two rules to succeed: work your butt off and never give up."

"I don’t believe customers buy products because the company represents a good cause - this can depend on the product, however for example one of our partners when I first approached her, began by acknowledging the important work we are doing, however followed up by saying bottom line is we have to see the benefit for us if we’re going to invest."

"Failure is the road to success. There are countless examples of this, such as Michael Jordan failing to get on his high school basketball team, then training all summer and when school started again he was one of the best. When we created Wiredelta in 2012, we were both business graduates with limited technical know-how..."

"At the moment there is no mobile-first food ordering company that connects people with the best restaurants in Dublin and lets them order in two taps. Every design decision was made to streamline the process because people are busy and their time is their most valuable asset - anything that gives people back their time is very valuable."

"Getting to know your industry in-depth is really essential, particularly as a startup. You need to be aware of technology trends coming in, and what else is currently available. From there you identify the gaps and try and build something new and valuable. You can’t afford to waste resources solving problems that someone else has already solved."

"Just keep Walking. The advice helped a lot. Success, failures, funding, no-funding, there is only one direction. Forward. You have to keep walking on it. Startups are like journey of crossing a desert. Once you are started you can’t afford to go back."

"The biggest learning for me is that a startup is really just one big experiment. It’s often hard to let go of an idea that you think is great, but if no one is going to pay you for that idea then you need to move on. Also, focusing on the business rather than on the tech is key. Look for budget and appetite from customers as early as possible..."

"The best gamification strategy is to really understand your customers, and have a good analysis of what is a key value for them. It is important, especially in a longterm gamification, to realise that most gamified solutions are dynamic systems that require updating, and are honed and refined over time - similar to mobile app development."

"It’s definitely a challenge managing two startups. But our trick is to not make them mutually exclusive (i.e. we are using development resources from Digital Purpose to build Shareneeds). In addition, both startups share many similar values since the people behind both are the same. I would also recommend practicing patience and perseverance."