"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."

"At the moment there is no mobile-first food ordering company that connects people with the best restaurants in Dublin and lets them order in two taps. Every design decision was made to streamline the process because people are busy and their time is their most valuable asset - anything that gives people back their time is very valuable."

"Word of mouth is probably our strongest growth channel. We recently did a Net Promoter Score survey. The NPS is a simple question: "How likely are you to recommend Bullet to someone?" We scored 75 for the first couple of weeks which now hovers around 68. That's a higher recommendation than Apple's iPhone, and we're an accounting product!"

Shama, you have been described by Entrepreneur Magazine as "Zen Master of Marketing", it's a pleasure to have you with us on InspiredStartups.com! Among your many achievements are founder, technology entrepreneur, best-selling author… Given all your experience I'm sure our startup community will be excited to hear your entrepreneurial wisdom!"

"I think the challenges are the same in many businesses from an entrepreneurial perspective: what am I trying to do, what's the product, what's the service, and it's also quite critical to work out if what I'm trying to do has been invented already or how am I going to improve on what's out there already."

"People tell you that there is a renaissance in hardware but we actually think there is a renaissance in prototyping. This renaissance in prototyping is fuelling the renaissance in hardware, and it's because of the new materials available for hardware creating phenomenal opportunities around innovation."

"An entrepreneur is someone who jumps off a cliff and builds a plane on the way down". Despite a successful corporate career, Cristina Luminea shares her experience of leaving it all behind to start something out of nothing with Thoughtbox!

"When you are a big guy like Apple every single marketing move you make is going to have effect on your stock price, by the end of the day you could be 50b richer or poorer, just on the basis of what you are doing, but when you are a small guy in a startup, you get to go out and try different logos, messaging and try selling to different niches."