Paul Jackson

Paul is a Product Manager who has been building digital products and services for over 15 years. Currently Managing Director of Castle in the UK, he is also the publisher of Pivot Product Hits, a weekly newsletter on digital Product Management.
by Paul Jackson  -28th Nov '16
The User as Hero
The history of product innovation has repeatedly shown that companies who ignore the user in favour of the technology fail. They fail because they fall victim to what is now know as the stack fallacy.