The history of product innovation has repeatedly shown that companies who ignore the user in favour of the technology fail. They fail because they fall victim to what is now know as the stack fallacy.

"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."

"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."

As a startup, you have dedication and enthusiasm in abundance, but funding is in short supply. You decide that content marketing is the most cost-effective way to market your business, and you’re committed to starting a blog. Or are you?

My first article for Inspired Startups published in May 2015 was entitled ‘What Enterprise Ireland are looking for in a CSF Application’. This follow up post will focus on an increasingly important part of your Stage 1 application for Competitive Start Fund - the video pitch which is worth 25% of the available marks."

PR might sound like a scary word, with expensive connotations, especially if you are a startup or solopreneur. However, if you are short on money but big on passion for what you do, and willing to dedicate some precious time and effort to it, then there’s no reason why you can’t get some PR for your business DIY style!

As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!

So, you want to set up your own business? Let’s get in control of the controllables for your entrepreneurial journey, so that you can make the most of what will no doubt be a bumpy ride! This article is particularly aimed at someone who may not have a concrete business idea yet, but thinks they want to begin their startup journey.

"Now that your startup idea is in phase with your passion for helping your target market, this blog will focus on getting your growth essentials right to get ready for your exponential curve. And just as in the first part "How to Validate Your Startup Idea", your intention will be key so don’t skip it..."

Please raise your hand if you've ever felt frustrated with the endless to do list. When you are at the beginning of your startup journey, you're hit with the never ending priority list, killing any motivation and drive. With this blog post we’ll walk you through the step-by-step process of setting up your startup priorities for growth.

A few years ago, Enterprise Ireland introduced the Competitive Start Fund to assist early stage startups. A hugely vital initiative for startups, CSF facilitates Enterprise Ireland to invest €50,000 for 10% equity. This post will provide first-hand experience of what the state agency is looking for in a well completed application.

"Right after going through 32 tips to improve my web design, and before the 101 top marketing tips, I’ll make sure to apply the 50 most important social media tricks." Sounds familiar? Get your basics right with a shorter list that should, if thoroughly put into action, strengthen the foundations of your startup."

Entrepreneurs live and breathe their startup. Sometimes the consequence of this, is that less time is dedicated to looking after themselves. When your personal health takes a dive nobody will be there to step in and replace you. This article will give you ideas on how to keep in shape both mentally and physically while growing your startup baby...

Recruitment of top performers has become extremely competitive. Many startups are vying for the same personnel and the best programmers,designers and marketing people are only likely to be interested in your company if you can bring something unique to the table. Large companies can always offer more money so you will need to...

So you’ve got the cash for your startup. Next you need to think about getting a team together. Most startups will start small with one or two people, but it doesn’t take long before you are bogged down doing administrative tasks when you should be thinking about how to grow the business. There are many ways to keep costs low but also attract...

Are you tired working for the man and would rather be the man yourself? After years of working for someone else they know they have the skills and knowledge to do it themselves but holding them back is the startup capital. Well, don't worry and get inspired from our article exploring funding options available for Irish startups.

Dublin Startup Marketing Club organised an event that showcased a series of presentations on crowdfunding campaigns. These presentations focus on providing entrepreneurs with insights and tips on how to build their brand and to kickstart new projects with the aid of crowdfunding. Your crowdfunding inspiration is just a click away.

"Working as a startup is as challenging as it is exciting. Even if you have a good product, there’s no guarantee that anyone will even know it exists.There are many ways to promote your brand and expand your reach online without spending a fortune. You just have to know..."