"You hear a lot of 'gurus' hyping up the opportunity, encouraging people to create online startups and they will focus on developing a service or store, but having the idea and implementing it is the easy part. It’s getting visibility which is the most difficult!"

"There is not one recipe to follow but that to be open to listen and learn. I often say that startups are kind of like Frankensteins that depending on what you know you first grow one hand and then the other one might be shorter. And then you grow a leg and then the other one ...because this is how resources come to you..."