"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."

"You should try to to pursue the areas that you find interesting. If you know that entrepreneurship is on your horizon, then take some classes with a focus on it. If entrepreneurship is already on your doorstep, then make sure you realize what you are getting yourself into work wise and be prepared to grind."

"The best people need to be appropriately incentivised. I believe every employee should have share options so they think like an equity owner / shareholder. I set aside 20% of the original issued share capital for share options to give to employees and advisors."

"It takes years of hard work and pain to be 'an overnight success'. Your future successes are based on your commitment to your idea, your willingness to get to the goal of your mission, on delivering the maximum of your possibilities at every step up the ladder of your success. Here are two rules to succeed: work your butt off and never give up."

"I don’t believe customers buy products because the company represents a good cause - this can depend on the product, however for example one of our partners when I first approached her, began by acknowledging the important work we are doing, however followed up by saying bottom line is we have to see the benefit for us if we’re going to invest."

"Failure is the road to success. There are countless examples of this, such as Michael Jordan failing to get on his high school basketball team, then training all summer and when school started again he was one of the best. When we created Wiredelta in 2012, we were both business graduates with limited technical know-how..."

"At the moment there is no mobile-first food ordering company that connects people with the best restaurants in Dublin and lets them order in two taps. Every design decision was made to streamline the process because people are busy and their time is their most valuable asset - anything that gives people back their time is very valuable."

"Getting to know your industry in-depth is really essential, particularly as a startup. You need to be aware of technology trends coming in, and what else is currently available. From there you identify the gaps and try and build something new and valuable. You can’t afford to waste resources solving problems that someone else has already solved."

"We strive towards freedom and self-determination and I feel that entrepreneurship is the path to achieving that end goal. At this early stage, that path is hard to see amongst the bushes of doubt and the brambles of uncertainty. However, even in that dark place being able to walk that path is a wonderful feeling and I’m enjoying the experience."

"Just keep Walking. The advice helped a lot. Success, failures, funding, no-funding, there is only one direction. Forward. You have to keep walking on it. Startups are like journey of crossing a desert. Once you are started you can’t afford to go back."

"The biggest learning for me is that a startup is really just one big experiment. It’s often hard to let go of an idea that you think is great, but if no one is going to pay you for that idea then you need to move on. Also, focusing on the business rather than on the tech is key. Look for budget and appetite from customers as early as possible..."

"The best gamification strategy is to really understand your customers, and have a good analysis of what is a key value for them. It is important, especially in a longterm gamification, to realise that most gamified solutions are dynamic systems that require updating, and are honed and refined over time - similar to mobile app development."

"The main reason your startup business closes its doors within 18 months is because nobody knew it existed. As a founder of a new company you are walking a tightrope. On one hand you desperately need to get your brand noticed and achieve rapid customer acquisition, but you will likely, not have the deep marketing budget, so you've got to be smart."

"It’s definitely a challenge managing two startups. But our trick is to not make them mutually exclusive (i.e. we are using development resources from Digital Purpose to build Shareneeds). In addition, both startups share many similar values since the people behind both are the same. I would also recommend practicing patience and perseverance."

"One of the things I have learnt is not to overthink too much and just go for it. The more exposure you can create the better, more contact points and engagements mean more potential for cross pollination or meeting a person that is genuinely going to make a difference to your company."

"Word of mouth is probably our strongest growth channel. We recently did a Net Promoter Score survey. The NPS is a simple question: "How likely are you to recommend Bullet to someone?" We scored 75 for the first couple of weeks which now hovers around 68. That's a higher recommendation than Apple's iPhone, and we're an accounting product!"

75% of all the entrepreneurs I mentor are Women and they seem to be very receptive, proactive and determined to turn their ideas into reality. One striking difference I have seen in the difference in how they work is their ability to network, ask questions and learn from more experienced business people - a key skill to be successful!"

"Team is so important. It goes without saying, in work or in life, surround yourself with people who lift you up. It doesn’t matter if it’s a costume team or a software team. I must work with people who love what they do, are fired up about it. I like it when the people around me hold me to a very high standard. I surround myself with the best."

I think the most important thing, once you have decided to commit to achieving something, is to believe that you can do it. For me that’s always been the most important thing; I’ve never considered the alternative. That doesn’t mean that I always expect things to turn out perfectly, but I’ve never, ever doubted I could, in the end, achieve my goal.

"You hear a lot of 'gurus' hyping up the opportunity, encouraging people to create online startups and they will focus on developing a service or store, but having the idea and implementing it is the easy part. It’s getting visibility which is the most difficult!"

"Breaking barriers into new markets and kicking ass is the only way Myriam, Pebble’s Chief Evangelist, goes about daily life. . She’ll be sharing insights on Pebble's early triumphs, mistakes, and what the future holds for the company that pushed Wearables into reality, and turned crowdfunding into the norm for Pebble's community."