Elizabeth Malone-Johnstone

Elizabeth is a Chartered Marketer and Digital Marketing Consultant based in London. She has experience of working with FTSE100 companies and leading marketing software providers, as well as not-for-profits, independent retailers and startups. She founded the digital marketing consultancy, Digitise This, in 2014 to provide expert digital marketing advice and support to startups and SMEs in the UK and Europe. You can follow Elizabeth on Twitter at @digitisethisuk to stay up to date on all things digital!
PR might sound like a scary word, with expensive connotations, especially if you are a startup or solopreneur. However, if you are short on money but big on passion for what you do, and willing to dedicate some precious time and effort to it, then there’s no reason why you can’t get some PR for your business DIY style!
"Working as a startup is as challenging as it is exciting. Even if you have a good product, there’s no guarantee that anyone will even know it exists.There are many ways to promote your brand and expand your reach online without spending a fortune. You just have to know..."