"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."

"Just keep Walking. The advice helped a lot. Success, failures, funding, no-funding, there is only one direction. Forward. You have to keep walking on it. Startups are like journey of crossing a desert. Once you are started you can’t afford to go back."

PR might sound like a scary word, with expensive connotations, especially if you are a startup or solopreneur. However, if you are short on money but big on passion for what you do, and willing to dedicate some precious time and effort to it, then there’s no reason why you can’t get some PR for your business DIY style!

Shama, you have been described by Entrepreneur Magazine as "Zen Master of Marketing", it's a pleasure to have you with us on InspiredStartups.com! Among your many achievements are founder, technology entrepreneur, best-selling author… Given all your experience I'm sure our startup community will be excited to hear your entrepreneurial wisdom!"

"Working as a startup is as challenging as it is exciting. Even if you have a good product, there’s no guarantee that anyone will even know it exists.There are many ways to promote your brand and expand your reach online without spending a fortune. You just have to know..."

"Find a sale quickly. Too many entrepreneurs never get to market because they are constantly trying to “perfect the product”. If you can sell what you have, then you know that there is a demand. If you cannot sell it, find someone who can. If they can’t sell it, then get out quick. If you are going to fail, then fail fast."