Big Brands in Wearable Tech Space
by Rado Durina, 23rd March 2015
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"Glazed Conference - The Dawn of the Wearable Economy (London 2014)"

Bonin heads up Innovative Global Media Investments at Mondeléz International (Kraft, Oreo, Nabisco, Trident Gum) across all forms of media including digital, TV, print and outdoors. Considered by many to be “The Thought Leader” for CPGs and Brands across the world, Bonin manages a multi-billion dollar budget and has been supporting early stage companies through global programmes like Pepsi 10 and Mondeléz Mobile Futures. Bonin and Mondeléz are positioning themselves to not just know about the market but to be known as the brand that gets Wearables.



"I think the wearable space is exploding. More importantly I think as the wearable space becomes more fashion friendly, it will become a lot more consumer friendly. And we are going to see that happen quickly. This creates a huge opportunity for CPG companies to participate in."

Bonin Bough, VP Global Media & Consumer Engagement, Mondeléz

Bonin Bough is the Vice President of Global Media and Consumer Engagement at Mondeléz International. Bough is known for leading some of the industry’s largest and most innovative global media investments across digital, TV, print and outdoors. He is unique in his commitment to forging emblematic partnerships with the industry’s biggest players including Paramount, ABC, Facebook, Twitter and many more. He is credited as the leader in partnering startups with brands having executed the first of its kind FourSquare brand partnership. This has led him to launching three of the largest corporate start-up accelerator programmes to date.

Found consistently at the forefront of thinking and execution in mobile, Bough is recognized as one of business’ hottest rising stars. He was recently inducted into the American Advertising Federation’s Advertising Hall of Achievement. He can also be found in lists such as Fortune’s “40 under 40”, Fast Company’s 100 Most Creative People in Business, Ebony’s Power 100 and The Internationalist’s Internationalists of the Year. You can follow Bonin on Twitter at @boughb.

Author: Rado Durina

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