Current Trends in the Wearable Economy (#GLAZEDCon)
by Rado Durina, 02nd November 2014
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"Glazed Conference - The Dawn of the Wearable Economy (London 2014)"

Redg Snodgrass, CEO and Founder of Wearable World, reviews promising business opportunities in wearable tech, defines areas of substantial growth, and highlights the biggest pain points restricting widespread adoption. Redg is joined by Milo Yiannopoulos, Entrepreneur and Columnist at Business Insider, to answer tough questions about the space including the perceived widespread lack of utility from devices and whether wearables are meeting the expectations of consumers or simply falling short.



"Google is arguably the most intelligent company on the planet, they are just not emotionally intelligent and they are not empathetic. And that goes all the way up to the senior executives there. And that’s why Google have a problem in the wearable market."
Redg Snodgrass, Co-Founder and CEO, Wearable World
"But I will go back to the earlier debate that I had in mobile. Because people like no one would ever watch video content on the phone, the battery life sucks... these are all the same arguments that I heard with mobile several years ago. Now, look at it, Steve Jobs you know couple of things, he never ran apps on the phone, he didn’t believe in mobile video at all and now like we can see him as the fore of this movement, he was just like everybody else."
Redg Snodgrass, Co-Founder and CEO, Wearable World
"We don’t create technology for technology sake. Humans create technology to make their lives better. I think that this is that step you know the next year we are going to figure out how we are going to make this step work so I am hopeful in us. I think we have the same parallels as the 5 or 7 year mobile market. I think we are seeing the dusk of mobile and we are seeing again the rise of the innovation cycle. So yeah, this is around 5-7 years just like mobile evolved for maybe around for 5-7 years, just like the Internet, just like everything."
Redg Snodgrass, Co-Founder and CEO, Wearable World
"As an ethos of our company we really push for equitability, we really push hard thinking more about just the rich people are going to buy the product, thinking about how this impacts everybody, even the people in the third world. Because what we don’t want to see is this big, huge gap between the people that can afford to have the equivalent to the 8 gigabyte memory stick in their brain versus the people that are on natural. So I am hoping that the solution that we have is not necessarily about money as it is about pushing us forward. It will inevitably be about generating some type of revenue but being able to position ourselves that we can influence and prop up all of us together versus the select few people who can pay a few thousand bucks for the product. I think that’s the most important part of it."
Redg Snodgrass, Co-Founder and CEO, Wearable World

Redg Snodgrass is a hybrid entrepreneur / corporate executive who understands how big companies can partner with and strategically leverage innovative startups. He has been a lean mean branding positioning junky, beating competitors with larger resources and deeper experience most of his career. Unlike most corporate mavericks he's maintained the respect of his colleagues, and works to raise the bar so that everyone shares in the victory, and gets equal praise.

He was on the founding team of SKOUT. Helping to create the first social mobile application for iPhone that was both profitable, and viral. He left as the company accomplished hitting its 2.5 million user mark and goal of sustainable profitability.

He then headed Innovation for Alcatel-Lucent / BellLabs creating the first ever Open API Service across multiple global carriers. Working with Tier one carriers like SFR, French Telecom, ATT, VzW, Sprint and Tmobile.

He eventually went to head the Alcatel-Lucent / BellLabs Open Innovation Unit helping over 400 startups connect with top carriers globally generating actual real world deployments benefiting both and generating tens of millions in revenue. This allowed him to connect with and develop relationships many of the top C-level telecom executives in nearly every continent around the world. He went on to found The Taploid a lauded innovative startup leveraging Facebook's Open Graph.

Currently Redg and Team are the Principle's at Wearable World, Inc. An incubator focused on Wearable Technologies based out of the Silicon Valley. He also sits on the board of several startups managing their Go To Market strategies. You can follow Redg on Twitter at @redgsnodgrass.

Author: Rado Durina

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