"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."

As a startup, you have dedication and enthusiasm in abundance, but funding is in short supply. You decide that content marketing is the most cost-effective way to market your business, and you’re committed to starting a blog. Or are you?

"The main reason your startup business closes its doors within 18 months is because nobody knew it existed. As a founder of a new company you are walking a tightrope. On one hand you desperately need to get your brand noticed and achieve rapid customer acquisition, but you will likely, not have the deep marketing budget, so you've got to be smart."

As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!

"My brother and I co-founded our startup, TeenagerEntrepreneur.com. This startup is designed to empower teens with the knowledge they need to be successful with their passions. My brother and I show teens how to identify those passions, turn those passions into products, promote those products, and propel themselves to future success."

"My biggest pet peeve is when young entrepreneurs are scared to tell you their idea because they think someone will steal it. This is absurd for many reasons, but mostly because they never get feedback on their idea. When you have an idea, tell everyone. You’ll get feedback, and you may even find your first customer."