"My main recommendation, especially for people working in large tech companies, is to spend a significant amount of time assessing the opportunity, gathering feedback, challenging the idea, building relationships, understanding the startup world and even raising money before leaving their jobs."

"If I could go back I would launch even faster and even leaner with something much more basic than what we did... What we learned is that to get the viral growth its important to incentivise people to share content."

"My advice to someone starting out? I think start building while working for somebody else. Sit up until 2 o'clock in the morning. Start with as little money as you can. Friends and family are a good place to start - if it is a good idea they might invest. Get something to the market quickly and try to get some customers who are willing to pay."

"I always class myself as a Tech Founder. I think the hardest part for a tech-founder is to go out and reach out to customers. The first sale is always the toughest. You are trying to be credible, trustworthy and make sure there is something in for both parties. If you are giving something for free you are off for a bad start..."

"I’m absolutely delighted with our team. The level of talent I’ve somehow managed to gather around this concept is really humbling, and that buoys me every day. The enthusiasm that they feel only amplifies my own, and it makes the long hours and working weekends seem irrelevant. Every success that we achieve is simply a testament to them."