"If I could go back I would launch even faster and even leaner with something much more basic than what we did... What we learned is that to get the viral growth its important to incentivise people to share content."

"Your pitch is about explaining what you are doing, the problem and your product you have to solve it; market validation; how are you going to make money. It is going to involve doing the market research and doing the business development to get it air tight. So you have actually done an amazing amount of work by the time you have a solid pitch."