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by Mark Hogan  -8th Jan '19
Sqor Sports
"Entrepreneurship requires flexibility. No matter how well you strategize, things will not always go exactly as planned. I like to think of mistakes more as learning opportunities to guide future decisions. When you’re thrown a curve ball, you must allow yourself to take a second to rethink your strategy and adapt."
Brian Wilhite
Sqor Sports
"You should try to to pursue the areas that you find interesting. If you know that entrepreneurship is on your horizon, then take some classes with a focus on it. If entrepreneurship is already on your doorstep, then make sure you realize what you are getting yourself into work wise and be prepared to grind."
Marcela Sapone
Hello Alfred
by Paul Jackson  -28th Nov '16
The User as Hero
The history of product innovation has repeatedly shown that companies who ignore the user in favour of the technology fail. They fail because they fall victim to what is now know as the stack fallacy.
"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."
"Have you heard the story of the entrepreneur who had an innovative idea, built a beautiful website, and assumed the world would beat a path to his door? It’s a sadly common tale, but it’s not very entertaining. Most people prefer the one about the other trail blazer who had a remarkable idea, built a good website, had fantastic PR and..."
As a startup, you have dedication and enthusiasm in abundance, but funding is in short supply. You decide that content marketing is the most cost-effective way to market your business, and you’re committed to starting a blog. Or are you?
My first article for Inspired Startups published in May 2015 was entitled ‘What Enterprise Ireland are looking for in a CSF Application’. This follow up post will focus on an increasingly important part of your Stage 1 application for Competitive Start Fund - the video pitch which is worth 25% of the available marks."
"The best people need to be appropriately incentivised. I believe every employee should have share options so they think like an equity owner / shareholder. I set aside 20% of the original issued share capital for share options to give to employees and advisors."
Emmett Kilduff
Eagle Alpha
"It takes years of hard work and pain to be 'an overnight success'. Your future successes are based on your commitment to your idea, your willingness to get to the goal of your mission, on delivering the maximum of your possibilities at every step up the ladder of your success. Here are two rules to succeed: work your butt off and never give up."
Marco Antonio Attisani
Watly
"I don’t believe customers buy products because the company represents a good cause - this can depend on the product, however for example one of our partners when I first approached her, began by acknowledging the important work we are doing, however followed up by saying bottom line is we have to see the benefit for us if we’re going to invest."
Keren Jackson
BlueFire
"Just get started building something. Focus on growth. Talk to users. Don't do anything else besides those two things. Figure out how to creatively solve or get around problems that you will inevitably run into. It's tough, so find a support network and learn to manage your own levels of stress and happiness. Don't worry about all the mistakes."
Mattan Griffel
One Month
"Failure is the road to success. There are countless examples of this, such as Michael Jordan failing to get on his high school basketball team, then training all summer and when school started again he was one of the best. When we created Wiredelta in 2012, we were both business graduates with limited technical know-how..."
Mark Dencker
Wiredelta
"At the moment there is no mobile-first food ordering company that connects people with the best restaurants in Dublin and lets them order in two taps. Every design decision was made to streamline the process because people are busy and their time is their most valuable asset - anything that gives people back their time is very valuable."
James McCarthy
FlipDish
"Getting to know your industry in-depth is really essential, particularly as a startup. You need to be aware of technology trends coming in, and what else is currently available. From there you identify the gaps and try and build something new and valuable. You can’t afford to waste resources solving problems that someone else has already solved."
Jelena Aleksic
GeneAdviser
"We strive towards freedom and self-determination and I feel that entrepreneurship is the path to achieving that end goal. At this early stage, that path is hard to see amongst the bushes of doubt and the brambles of uncertainty. However, even in that dark place being able to walk that path is a wonderful feeling and I’m enjoying the experience."
Nick Hynes
Gymr
"Just keep Walking. The advice helped a lot. Success, failures, funding, no-funding, there is only one direction. Forward. You have to keep walking on it. Startups are like journey of crossing a desert. Once you are started you can’t afford to go back."
Girish Mehta
Joosworks
"The biggest learning for me is that a startup is really just one big experiment. It’s often hard to let go of an idea that you think is great, but if no one is going to pay you for that idea then you need to move on. Also, focusing on the business rather than on the tech is key. Look for budget and appetite from customers as early as possible..."
Bart Lehane
KillBiller.com
PR might sound like a scary word, with expensive connotations, especially if you are a startup or solopreneur. However, if you are short on money but big on passion for what you do, and willing to dedicate some precious time and effort to it, then there’s no reason why you can’t get some PR for your business DIY style!
"The best gamification strategy is to really understand your customers, and have a good analysis of what is a key value for them. It is important, especially in a longterm gamification, to realise that most gamified solutions are dynamic systems that require updating, and are honed and refined over time - similar to mobile app development."
Oliver Simko
Luducrafts
"It’s definitely a challenge managing two startups. But our trick is to not make them mutually exclusive (i.e. we are using development resources from Digital Purpose to build Shareneeds). In addition, both startups share many similar values since the people behind both are the same. I would also recommend practicing patience and perseverance."
Martin Dejnicki
Digital Purpose | Shareneeds
"The main reason your startup business closes its doors within 18 months is because nobody knew it existed. As a founder of a new company you are walking a tightrope. On one hand you desperately need to get your brand noticed and achieve rapid customer acquisition, but you will likely, not have the deep marketing budget, so you've got to be smart."
Michael Riley
Boxter | Simplpost
As a startup, you’re always looking for ways to find new clients and grow awareness about your brand. But unless you just won the lottery, you’re probably also looking for ways to publicise your business that don’t cost the Earth. And no doubt at some point you heard about “content marketing” and thought: that sounds great, we’ll do that!
"One of the things I have learnt is not to overthink too much and just go for it. The more exposure you can create the better, more contact points and engagements mean more potential for cross pollination or meeting a person that is genuinely going to make a difference to your company."
Lukas Decker
Coindrum
Being social entrepreneurial is something that can be part of everyone's life from CEO of big company to every teacher to doctor or a professional hockey player. We can all work to create innovative solutions to not only create new businesses but shape businesses, to think about creating wealth not just for our shareholders but for everybody."
Vikash Das
Vat Vrikshya
"Word of mouth is probably our strongest growth channel. We recently did a Net Promoter Score survey. The NPS is a simple question: "How likely are you to recommend Bullet to someone?" We scored 75 for the first couple of weeks which now hovers around 68. That's a higher recommendation than Apple's iPhone, and we're an accounting product!"
Peter Connor
Bullet
So, you want to set up your own business? Let’s get in control of the controllables for your entrepreneurial journey, so that you can make the most of what will no doubt be a bumpy ride! This article is particularly aimed at someone who may not have a concrete business idea yet, but thinks they want to begin their startup journey.
75% of all the entrepreneurs I mentor are Women and they seem to be very receptive, proactive and determined to turn their ideas into reality. One striking difference I have seen in the difference in how they work is their ability to network, ask questions and learn from more experienced business people - a key skill to be successful!"
Ryan Windsor
Windsor Properties
"Team is so important. It goes without saying, in work or in life, surround yourself with people who lift you up. It doesn’t matter if it’s a costume team or a software team. I must work with people who love what they do, are fired up about it. I like it when the people around me hold me to a very high standard. I surround myself with the best."
Tara Van Zyl
Seamless
"Everything wants to be smart these days. I recently I saw a kettle that aspired to a more intelligent existence, the AppKettle. With all these robots upping their game, us non plugged in beings need to start getting our brains in gear, or they’ll be our bosses before we know it. Ray Kurzweil predicts that Robots in 2029 will outsmart us all..."
"Now that your startup idea is in phase with your passion for helping your target market, this blog will focus on getting your growth essentials right to get ready for your exponential curve. And just as in the first part "How to Validate Your Startup Idea", your intention will be key so don’t skip it..."
I think the most important thing, once you have decided to commit to achieving something, is to believe that you can do it. For me that’s always been the most important thing; I’ve never considered the alternative. That doesn’t mean that I always expect things to turn out perfectly, but I’ve never, ever doubted I could, in the end, achieve my goal.
Ciara O'Toole
Amelia
Kickstarter is the most popular crowdfunding platform. Every type of creative project under the sun can be brought to life with the help of individual funders. It’s a great way to raise capital to bring your idea to the market. If you are planning to kickstart your startup this article will help you explore and learn from successful campaigns."
Please raise your hand if you've ever felt frustrated with the endless to do list. When you are at the beginning of your startup journey, you're hit with the never ending priority list, killing any motivation and drive. With this blog post we’ll walk you through the step-by-step process of setting up your startup priorities for growth.
A few years ago, Enterprise Ireland introduced the Competitive Start Fund to assist early stage startups. A hugely vital initiative for startups, CSF facilitates Enterprise Ireland to invest €50,000 for 10% equity. This post will provide first-hand experience of what the state agency is looking for in a well completed application.
"Right after going through 32 tips to improve my web design, and before the 101 top marketing tips, I’ll make sure to apply the 50 most important social media tricks." Sounds familiar? Get your basics right with a shorter list that should, if thoroughly put into action, strengthen the foundations of your startup."
Entrepreneurs live and breathe their startup. Sometimes the consequence of this, is that less time is dedicated to looking after themselves. When your personal health takes a dive nobody will be there to step in and replace you. This article will give you ideas on how to keep in shape both mentally and physically while growing your startup baby...
As a startup managing your cashflow is of the utmost importance. Every penny spent on expenses has the opportunity cost of funding further growth. There is help at hand. We have compiled a list of innovative startups that will save you money and will get you thinking about how to enhance your growing business!
Recruitment of top performers has become extremely competitive. Many startups are vying for the same personnel and the best programmers,designers and marketing people are only likely to be interested in your company if you can bring something unique to the table. Large companies can always offer more money so you will need to...
So you’ve got the cash for your startup. Next you need to think about getting a team together. Most startups will start small with one or two people, but it doesn’t take long before you are bogged down doing administrative tasks when you should be thinking about how to grow the business. There are many ways to keep costs low but also attract...
Shama, you have been described by Entrepreneur Magazine as "Zen Master of Marketing", it's a pleasure to have you with us on InspiredStartups.com! Among your many achievements are founder, technology entrepreneur, best-selling author… Given all your experience I'm sure our startup community will be excited to hear your entrepreneurial wisdom!"
Shama Hyder
Marketing Zen
by Rado Durina  -23rd Mar '15
Big Brands in Wearable Tech Space
Wearable World
Bonin heads up Innovative Global Media Investments at Mondeléz International (Kraft, Oreo, Nabisco, Trident Gum) across all forms of media including digital, TV, print and outdoors. Bonin and Mondeléz are positioning themselves to not just know about the market but to be known as the brand that gets Wearables.
Are you tired working for the man and would rather be the man yourself? After years of working for someone else they know they have the skills and knowledge to do it themselves but holding them back is the startup capital. Well, don't worry and get inspired from our article exploring funding options available for Irish startups.
Dublin Startup Marketing Club organised an event that showcased a series of presentations on crowdfunding campaigns. These presentations focus on providing entrepreneurs with insights and tips on how to build their brand and to kickstart new projects with the aid of crowdfunding. Your crowdfunding inspiration is just a click away.
"I think the challenges are the same in many businesses from an entrepreneurial perspective: what am I trying to do, what's the product, what's the service, and it's also quite critical to work out if what I'm trying to do has been invented already or how am I going to improve on what's out there already."
Paul Duggan
TechShop
"Working as a startup is as challenging as it is exciting. Even if you have a good product, there’s no guarantee that anyone will even know it exists.There are many ways to promote your brand and expand your reach online without spending a fortune. You just have to know..."
"You hear a lot of 'gurus' hyping up the opportunity, encouraging people to create online startups and they will focus on developing a service or store, but having the idea and implementing it is the easy part. It’s getting visibility which is the most difficult!"
Dave Chaffey
Smart Insights
"Expansion is very important. The biggest things you need to consider when you looking at your options are: what made you popular in the first place; what made you successful; what’s bringing money in and what is keeping your business ticking over. And if you are going to drastically affect those things, it’s probably not the right thing to do."
Rory McInerney
Fitter Faster Stronger
"People tell you that there is a renaissance in hardware but we actually think there is a renaissance in prototyping. This renaissance in prototyping is fuelling the renaissance in hardware, and it's because of the new materials available for hardware creating phenomenal opportunities around innovation."
Liam Casey
PCH
"Ireland's First Design & Hardware Hackathon was like no other event. It brought together makers, entrepreneurs, techies, designers and "IoT" innovators and united them with one common goal - to give birth to their cool ideas and prototype the next generation of connected hardware. Watch them in action now!"
"An entrepreneur is someone who jumps off a cliff and builds a plane on the way down". Despite a successful corporate career, Cristina Luminea shares her experience of leaving it all behind to start something out of nothing with Thoughtbox!
Cristina Luminea
ThoughtBox
"My brother and I co-founded our startup, TeenagerEntrepreneur.com. This startup is designed to empower teens with the knowledge they need to be successful with their passions. My brother and I show teens how to identify those passions, turn those passions into products, promote those products, and propel themselves to future success."
Marc Guberti
Teenager Entrepreneur
"A synopsis of the Wearable Ecosystem and how it has changed over the past year. Hear the latest market projections, funding allocations, and acquisitions. Discover the major trends for the industry to better understand the future of this rapidly developing market."
"When you are a big guy like Apple every single marketing move you make is going to have effect on your stock price, by the end of the day you could be 50b richer or poorer, just on the basis of what you are doing, but when you are a small guy in a startup, you get to go out and try different logos, messaging and try selling to different niches."
DC Cahalane
Teamwork
by Rado Durina  -17th Nov '14
Investing in Wearable Tech (#GLAZEDCon)
Wearable World
These investors knew not to “miss mobile” and many of them have made the transition to be early adopters on the venture side. Hear their thoughts and opinions on how the EU investment model shakes out in the next few years. Will the EU fall flat or will they see more Tapulous and Angry Birds on the horizon?
"One of the silent issues that will be thrust upon the Wearable World is the cost and depth of data needs. This is the one thing that could literally strangle the ecosystem. Akamai is the backbone of the Web. Will they be able to step up to the challenge? John Dillon, head of EMEA marketing will help us understand the impending data apocalypse..."
"Eight minutes… That’s what it took for Wearable World company Skully Helmets to hit their target goal of $250,000. They would go on to be the top technology and top Wearable product of all time for Indiegogo raising over $2 million. Focus, determination, heartache, and luck turned their 2 hard years into an “overnight” success."
Redg Snodgrass (@WearableWorld) reviews business opportunities in wearable tech and highlights the biggest pain points restricting widespread adoption. Redg is joined by Milo Yiannopoulos, Columnist at Business Insider, to answer tough questions about the space and whether wearables are meeting the expectations of consumers or falling short.
"Breaking barriers into new markets and kicking ass is the only way Myriam, Pebble’s Chief Evangelist, goes about daily life. . She’ll be sharing insights on Pebble's early triumphs, mistakes, and what the future holds for the company that pushed Wearables into reality, and turned crowdfunding into the norm for Pebble's community."
"Known as the Evangelist for Mozilla, Christian has been pushing the confines of the web for over 20 years. As computers become less about screens and more about things, we can’t wait to get Mozilla’s take on how HTML5 will translate into being about open human beings. Will this tech giant enter the Wearable World or focus on the old mobile one?"
"Redg Snodgrass, founder and CEO of Wearable World – San Francisco based wearable tech accelerator programme, shares his vision on wearable industry and its relevance to technology startups. Redg also discusses wearable tech ecosystem; shares his tips and outlines emerging opportunities for startups."
"InspiredStartups.com brings you exclusive video coverage of GLAZED Conference organised by @WearableWorld. #GLAZEDCon will bring you up to speed on latest trends and opportunities in wearable tech shared by most brilliant minds in the industry. Learn how to create amazing wearables and get the inside track on funding and scaling a hardware startup!"
"What I appreciate is being able to come up with a niche unique use case that makes people's lives better - if you can figure out that one little niche use case and you can build your empire around that niche use case. Don't worry about monetisation, because people will pay if it can enhance their lives and the market will find itself..."
Redg Snodgrass
Wearable World
InspiredStartups.com gives you the chance to catch up on the latest trends and startup opportunities around the Internet of Things and wearable technology, presented by industry leaders: Redg Snodgrass at Wearable World, Noel Murphy at Intel and David Doherty at 3G Doctor, during the most recent Wearable Wednesday Ireland.
"We have seen it too many times: you have a great startup idea, but you don't have the right skills, the right team and the right support to bring your idea to life. Ireland's Hardware Hackathon proves the notion false. The Hackathon attracted more than 100 entrepreneurs, developers & tech enthusiasts from across Ireland. Watch them in action now!"
"There is not one recipe to follow but that to be open to listen and learn. I often say that startups are kind of like Frankensteins that depending on what you know you first grow one hand and then the other one might be shorter. And then you grow a leg and then the other one ...because this is how resources come to you..."
Andreea Wade
Brandalism
"We are hiring people right now and anytime I meet someone who scares the shit out of me and someone who can actually replace me easily if I ever leave this company I want to hire them right away. Also if the people around you are happy you get a good product and if you have a very good product you get good profits..."
Ali Zahid
Vanhawks
"My main recommendation, especially for people working in large tech companies, is to spend a significant amount of time assessing the opportunity, gathering feedback, challenging the idea, building relationships, understanding the startup world and even raising money before leaving their jobs."
Gaston Irigoyen
Guidecentral
"If I could go back I would launch even faster and even leaner with something much more basic than what we did... What we learned is that to get the viral growth its important to incentivise people to share content."
Achman Srivastava
Tubett
by Rado Durina  -19th Aug '14
How to Get the Most out of Startup Weekend
Dublin Startup Weekend
"InspiredStartups.com have recently participated in Startup Weekend, a weekend-long entrepreneurial workshop where aspiring entrepreneurs, designers and developers get together, pitch ideas, form teams and build startups in the space of 54 hours. After this incredible Startup Weekend workshop which took place in Google in Dublin, we decided..."
"What inspired me to get into bitcoins? I got in touch with bitcoins very early, but I didn’t pay much attention back then. Then I decided to go back to college 2 years ago. For one of the courses I had to submit Android app and I decided to do something useful and not just as it usually happens with college. Then I met with Kevin who had an idea."
Alex and Kevin
Signatur
"There are no recipes for finding the right balance in terms of scale. It seems that everything is a combination of heuristics, secrets and I suppose figuring it out at the last minute. It's the phone call at four in the morning or the little tweet notification or that something has gone down and that terrifies every CTO out there."
Kevin O'Shaughnessy
CityHook
Ireland is probably one of the most generous countries in the world right now in terms of government supports, there's a lot of it out there and yet we see a lot of founders who are agitated or stressed out cos they can't get it or they don't know how to get it..So, know the system!"
Ian Lucey
Lucey Technology
"My advice to someone starting out? I think start building while working for somebody else. Sit up until 2 o'clock in the morning. Start with as little money as you can. Friends and family are a good place to start - if it is a good idea they might invest. Get something to the market quickly and try to get some customers who are willing to pay."
Niall Harbison
PicStash
"Your pitch is about explaining what you are doing, the problem and your product you have to solve it; market validation; how are you going to make money. It is going to involve doing the market research and doing the business development to get it air tight. So you have actually done an amazing amount of work by the time you have a solid pitch."
Conor McNally
ShotClip
"We didn't know we wanted to build a phone, we came up with a digital photo frame idea, a smartphone app and something related to a smartphone. We tested all three of them before they existed just with a landing page. And the landing page basically said: this is what we want to build, if you like it, give us your email address..."
Lari Numminen
Zilta
"Having a definable USP is important too and the customer will ask: Why should I buy or change my buying habits for your new product? So you have to have a compelling argument. Finally be careful not to over promise and under deliver. You only have one reputation in this world and it takes years to build but seconds to destroy."
Derek Reilly
BNI
"One key barrier is that people fall in love with solutions rather than problems and they fixate too early on one idea. You can take your time to experiment with different ideas and aspects of an idea. As an entrepreneur your success is that of the people that make up your company solving problems for customers not that you had the right idea."
Stew McTavish
IdeaSpace
"Listen to investors, take feedback very seriously. They often have seen maybe people do exactly what your are trying to achieve and fail. So with that information they can save you a lot of time and money. That’s not to say they are always right, but you better have a good reason to say why they are wrong in your case or that you're different."
Andrew Mullaney
NewsWhip
"I always class myself as a Tech Founder. I think the hardest part for a tech-founder is to go out and reach out to customers. The first sale is always the toughest. You are trying to be credible, trustworthy and make sure there is something in for both parties. If you are giving something for free you are off for a bad start..."
Jason Roe
Predict
"Be nice - there have been many times that I could have charged some extortionate “rush fees” like agencies would for last minute work, but I haven’t because I know that if I scalp someone today they aren’t going to like me all that much going forward, and I’d wager that they won’t go around recommending me."
Ed Fidgeon Kavanagh
Clearpreso
"Questions you should ask as part of your STARTUP LAUNCH CHECKLIST: 1. Have you got product market fit? 2. Can you prove your business model? 3. Do you have a customer base willing and capable of paying? 4. Is your business scalable? 5. Is your market big enough? 5. And lastly, have you got the right people behind you – at home and at work?"
Caelen King
WhatClinic
"There is an awful lot going on in the Irish startup scene. The best place is to look on Meetup.com. There are events like eCommerce Ireland, Techpreneurs, Refresh Dublin. I would also recommend the hackathons. Startup Weeked is on June - great way to meet new people and start building teams. People should also subscribe to Dublin Startup Digest."
John Muldoon
Entrepreneur Anonymous
"There is no secret behind the success of any company. When you offer a service many want, you'll be successful. The trick is to find your niche, and that's where 90% of startups fall down. If you are having trouble getting traction, it's probably nothing to do with your tech, marketing or business plan. You need to look at your product..."
Aaron Craig
Temptster
"I’m absolutely delighted with our team. The level of talent I’ve somehow managed to gather around this concept is really humbling, and that buoys me every day. The enthusiasm that they feel only amplifies my own, and it makes the long hours and working weekends seem irrelevant. Every success that we achieve is simply a testament to them."
Sean Ahern
ThankFrank
"The more ideas we generate, the more likely we are to generate really unique, important ones, so developing skills to create ideas and test them is important. For me it was hard to come up with new ideas after working for so long on my previous startup, so I came up with a method to train my brain to generate ideas - you can read it in my blog..."
Ellen Dudley
Peoplehunt
"My main failures were related to being involved in business for money not passion. Of course you can be passionate about the wrong type of business also but if you are passionate about a business that has potential then it's very easy to put in long hours. The property business I was involved in was just to make money but that wasn't enough."
Ian Cleary
RazorSocial
"Short answer for growth hacking: Use exit surveys on your website or web app. Why did people leave and what was frustrating for them. Long answer: growing a business is a long term endeavour. You need to bake the growth of the product into everything: Engineering, Finance not just Marketing and Sales."
Des Martin
3Funnel
"My biggest pet peeve is when young entrepreneurs are scared to tell you their idea because they think someone will steal it. This is absurd for many reasons, but mostly because they never get feedback on their idea. When you have an idea, tell everyone. You’ll get feedback, and you may even find your first customer."
Kelsey Meyer
InfluenceandCo
"Another thing I have learned is that you should never worry when others say no to your startup idea. But if you sincerely believe in what you're doing, and the impact it could have; if you can live in the future before your friends get there, then you're probably destined for something pretty cool."
Kareem Mostafa
TRIBEfoodie
"My biggest challenge when starting up Quiip: I had a 3-week-old baby! So I managed to ‘launch a baby’ and ‘birth a business’ at the same time. Our first project ran 24-7 for six weeks, so being awake in the night due to my baby, came in handy. However like so many successful working mothers, I had an incredibly supportive partner."
Alison Michalk
Quiip
"Find a sale quickly. Too many entrepreneurs never get to market because they are constantly trying to “perfect the product”. If you can sell what you have, then you know that there is a demand. If you cannot sell it, find someone who can. If they can’t sell it, then get out quick. If you are going to fail, then fail fast."
Anthony Quigley
Digital Marketing Institute
"On the way up the skydive instructor told me there was a possibility we might go up to heaven instead of landing on the ground. He asked me if I would have any regrets if we didn’t make it and the one that sprung to mind was the regret of not starting up my own business. So I came back from holidays with the intention of handing in my notice."
Joanne Casey
GlowMetrics
"Passion and hard-work! Any business needs these two key ingredients. Team is important, good idea helps, long hours is inevitable but if you are not passionate about what you are doing or unwilling to put in the handwork needed to make it work, it is unlikely it will go far."
Kritika Ashok
ArtNouv